Polling is broken. Here is how the Dorworth Poll will be different
The methods that once made polls reliable no longer work the way they did. The answer is to show readers everything: the methodology and the weighting behind every poll.
Topic
Polling is the measurement of public opinion by asking a sample of people a set of questions. A poll's result is only as good as its sample, its questions and its weighting, the adjustments that make the sample resemble the population it describes. The Dorworth Poll publishes its methodology and weighting with every result, and Dorworth News reports other polls only with the details a reader needs to judge them.
The methods that once made polls reliable no longer work the way they did. The answer is to show readers everything: the methodology and the weighting behind every poll.